Director of Strategy, Yes& Agency
As Director of Strategy, Alex partners with clients to guide them through discovery, branding, naming, website, and messaging strategies.
He ensures that every project begins with a highly strategic, audience-centered approach aligned to the organization’s goals. To do this, Alex leads research and discovery activities, with an audience-first mindset focused on creating a better experience, better solution, and better results.
With more than a decade of strategic communications consulting experience, he has traveled to five continents to guide clients and create strategies. While at Beyond Definition, Alex has worked with a broad range of clients, including the Smithsonian, Robert Wood Johnson Foundation, CREW Network, the NACS Foundation, and the Global Business Alliance. Whether advising senior executives on communications plans in Russia, or hosting workshops for attendees from 20 countries in South Africa, it’s the pursuit of authentic brands and storytelling that keeps him going. His cross-vertical experience as a strategist is as diverse as his global travels, with a focus on energy, technology, policy, and health. Alex has counseled CEOs, coached sales teams, launched brands, and mobilized grassroots for brands including Dell, IBM, Opower, Oxfam, H&R Block, the U.S. State Department, and more.