About

Alex Blair

Director of Brand Strategy

As Director of Brand Strategy, Alex partners with clients to guide them through discovery, branding, naming, and messaging strategies. He creates insightful, research-driven brand strategies that create a powerful foundation for every outreach and interaction. Believing that brands can’t achieve their mission without an understanding of their audiences and positioning, he discovers their values, personality, and vision to connect with their audiences. With a decade of strategic communications consulting under his belt, he has traveled to five continents to guide clients and create strategies. While at Beyond Definition, Alex has worked with a broad range of clients, including Smithsonian, Robert Wood Johnson Foundation, CREW Network, the NACS Foundation, and the American Marketing Association. Whether advising senior executives on communications plans in Russia, or hosting workshops for attendees from 20 countries in South Africa, it’s the pursuit of authentic brands and storytelling that keeps him going. His cross-vertical experience as a strategist is as diverse as his global travels, with a focus on energy, technology, policy, and health. Alex has counseled CEOs, coached sales teams, launched brands, and mobilized grassroots for brands including Dell, IBM, Opower, Oxfam, H&R Block, the U.S. State Department, and more. His stories and ideas have appeared in The New York Times, The Wall Street Journal, Reuters, Politico and more.

Meet Alex

Favorite Quote “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”– Maya Angelou

Favorite Book Shoe Dog By Phil Knight

Inspiration to Go Beyond Solving challenging problems in a creative and surprising way.