About

Amanda
McCarthy

Director of Marketing

As Director of Marketing, Amanda motivates brands to explore new tactics and methods of connecting with audiences. She gets to the heart of the matter by using art, data, and science to create customer-first experiences that serve a purpose.

Amanda knows that we’re in the business of inspiring audiences to take action. But before she can reach a client’s end goal, she leads her team in researching and unearthing marketing strategies that align a brand’s values with its audiences’. As the agency’s lead navigator and creator of customer journeys, Amanda and the marketing team dissect how to overcome a client’s past hurdles by promoting content that can inspire and entertain audiences from all angles. From marketing campaign strategy to rollout and analysis, Amanda and her team follow a holistic approach seeing a project from beginning to end.

She has flipped challenges into opportunities for clients such as the Air Force Association, CREW Network, George Mason University, the Robert Wood Johnson Foundation, Transurban, and Unisys. Every day, Amanda challenges her growing team to keep their eyes out for breaking industry trends to help guide the agency’s evolution.

Since joining Beyond Definition in 2012, Amanda has been the face and voice of the agency’s marketing team. She has represented the agency at industry events across the country, including Washington, D.C., New York City, Chicago, Orlando, and Las Vegas. Through these efforts, Amanda helps ensure that Beyond Definition continues to hallmark its brand as an industry influencer and go-to agency for clients, prospects, and partners.

Meet Amanda

Favorite Quote "Creativity is intelligence having fun.” – Albert Einstein

Favorite Book The Tipping Point By Malcolm Gladwell

Inspiration to Go Beyond "Only those who will risk going too far can possibly find out how far one can go.” - T.S. Eliot