Senior Vice President, Yes& Agency

Corcoran alumni, Debbie Bates-Schrott, Founder and CEO of WBENC and WOSB certified agency Beyond Definition (formerly Bates Creative), has over 25+ years of pushing design, creative strategy, branding, and marketing strategies beyond traditional limits. Her visionary perspective and understanding of forward thinking technologies that influence brand experience positions Beyond Definition as an industry-leading integrated strategic and creative agency that’s been decorated with more than 200 awards including the prestigious FOLIO: Top Women in Media award for her achievements as a leader. Her future-focused thinking has led the agency to continuously climb the ranks in the Washington Business Journal’s Book of Lists and a top Advertising Agency in the Washington, DC metro.

Year after year, Debbie’s pursuit for “what’s next” has produced sustainable, successful results for high profile clients like ExxonMobil, Cisco, Air Force Association, CREW Network, Heifer International, Military Officers Association of America, NACS, The Robert Wood Johnson Foundation, Architect of the Capitol, American University, the United States Marine Corps and the American Society of Mechanical Engineers.

And, Debbie is recognized as a top-tier, dynamic public speaker. She has taken center stage at events for Adobe, the American Marketing Association, and Association Media & Publishing moving and inspiring audiences with leading marketing, digital, and creative insights.

Most recently, she represented the American Marketing Association, D.C. Chapter as Chief Creative Officer and has previously sat on boards for Association Media & Publishing, International Association of Business Communicators, and Art Directors Club of Metropolitan Washington.

Meet Debbie

Favorite Quote “If you are always trying to be normal, you will never know how amazing you can be.”– Maya Angelou

Favorite Book Rising Strong By Brené Brown

Inspiration to Go Beyond Going beyond what others think is possible is a bit of what drives me everyday in life and at work.