About
VP Account Management, Yes& Agency
As Account Director, Nikki oversees all account and project management teams, supporting as a main point of contact for the Beyond Definition team.
When onboarding a new client, she quickly immerses herself in its industry and mission to ensure programs are always rooted in purpose, taking steps toward resolving whatever it is that’s keeping its stakeholders up at night. Nikki’s attention to detail, organizational skills, poise under pressure and ability to see the big picture allow her to keep accounts running smoothly, always with an eye on what’s next.
With nearly a decade of experience in strategic communications consulting, she has led the development and execution of successful brand-centric integrated campaigns on behalf of mission-driven clients like Be The Match Registry: National Marrow Donor Program, U.S. Hemp Roundtable, U.S. Highbush Blueberry Council, Hass Avocado Board, Greater Houston Convention & Visitors Bureau and more, spanning industries ranging from healthcare, food & beverage, home & housewares and travel & tourism. Thanks to this diverse client portfolio, she’s had the opportunity to launch new brands, products, podcasts and websites, engage media, influencers, consumers, trade professionals and commodity board members and generate awareness, excitement and action, with a proven track record in delivering impactful results. Nikki’s passion for creating meaningful connections — both for and with her clients and team members — is what drives her to not only meet, but exceed expectations, and motivate her teams to do the same.
Yes, it’s true. Beyond Definition has been acquired by Yes&, a Washington, DC area-based marketing agency. By joining forces we can accomplish more. We’ll have more brain power. & more resources to service our clients. & more insights, capabilities, and experiences. With the power of &, we can better prepare clients for new possibilities. It’s really what we’ve always set out to do…go beyond.