The secret to better content? Brevity.
Being clear and concise without sacrificing quality. That’s it, that’s the not-so-secretive secret.
One thing you can do right now that is proven to boost engagement with your audiences and takes minimal effort: revisit and rework your content.
How? Simple. Keep reading.
Think about what you gravitate towards as a reader. It’s normally not a long paragraph, with a lot of content, commas, punctuation, back story information that trails and on and on. See? Have I lost you yet? For those of you who skim articles, something really valuable could have been in this last sentence, and guess what? Most readers don’t read this far within a paragraph, that great information is now lost.
Our eyes naturally gravitate toward shorter lines of content like this one.
Better yet? A list like this one:
Think you can do better? You can. Break up text-heavy content with a static photo or better yet, a video.
If you’re a real pro, keep those videos under 30 seconds. The rule of thumb is to keep the most important information in the first 5 seconds of your video––people drop off after that.
We have short attention spans, and there’s a lot of noise competing for our attention.
Make your content stand out.
See how much you absorbed in this 1-minute blog post?
You work hard to produce content that’s helpful for your audiences. Make it work harder for you using these tips.