Insight

1 Minute Marketing Advice: Can You Say It Better?

The secret to better content? Brevity.

Being clear and concise without sacrificing quality. That’s it, that’s the not-so-secretive secret.

Forget the latest and greatest social media platforms, new tips and tricks, and emerging trends for a moment––let’s get back to basics.

One thing you can do right now that is proven to boost engagement with your audiences and takes minimal effort: revisit and rework your content. 

How? Simple. Keep reading.

Think about what you gravitate towards as a reader. It’s normally not a long paragraph, with a lot of content, commas, punctuation, back story information that trails and on and on. See? Have I lost you yet? For those of you who skim articles, something really valuable could have been in this last sentence, and guess what? Most readers don’t read this far within a paragraph, that great information is now lost.

Our eyes naturally gravitate toward shorter lines of content like this one.

Better yet? A list like this one:

  • Break up your content with a really great finding here.
  • Better yet? Bold the important stuff. And add supporting information here.
  • Don’t overuse bullets though, we want this content to stand out, not blend.
  • Stick to 3-5 bullets before going back to plain text copy.

Think you can do better? You can. Break up text-heavy content with a static photo or better yet, a video.

If you’re a real pro, keep those videos under 30 seconds. The rule of thumb is to keep the most important information in the first 5 seconds of your video––people drop off after that.

We have short attention spans, and there’s a lot of noise competing for our attention.

Make your content stand out.

See how much you absorbed in this 1-minute blog post?

You work hard to produce content that’s helpful for your audiences. Make it work harder for you using these tips.

Jenna Lally's headshot

Jenna Lally

As Marketing Strategist, Jenna crafts customized digital marketing strategies and cross-channel content to connect with diverse audiences.

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