We’ve heard of these big social media platforms––Facebook, LinkedIn, Instagram, and Twitter. Chances are, you’re using one or all of them to push your brand to target audiences.
Maybe you’re really comfortable with social media and are on YouTube or even Pinterest.
But, how about these newer platforms?
No? Yes? Heard of them but maybe you’re thinking things like:
Well, news flash: anyone can use these platforms. It doesn’t cost a cent, and all it will cost you is a few minutes of learning how to use the platform.
The risk? A few minutes a day spent creating content, a few hours a week at most.
The reward? A chance to gain brand recognition and exposure among new audiences you haven’t been able to reach due to algorithm updates on the big social media platforms you’re familiar with.
New social platforms emerging shouldn’t be overwhelming. Look at it as an opportunity. A chance to reach new audiences.
In today’s environment, we have to stay nimble. Be willing to change things up and shake up your social strategy.