11 Marketing Quotes That (If Applied) Will Move Your Brand Forward

Let’s cut to the chase. You love quotes. We have curated eleven of the best marketing and branding quotes in existence.

Read them, re-read them, write them in a journal for inspiration, and then apply them to your brand strategy.

Here they are:

On Branding

“A brand is a voice and a product is a souvenir.” – Lisa Gansky

“The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” – David Ogilvy

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

“A brand is emotional shorthand for accumulated or assumed information. A brand is present when the value of what a product, service, or personality means to its audience is greater than what it does for the audience.” – Austin McGhee

On Content

“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” – Laura Fitton

“Ask your customers questions, too: What is it that brought you to this product? What is holding you back from referring other people to it? What’s missing? What’s golden? Don’t ask random people or your friends — be scientific about it.” – Ryan Holiday

On Strategy

“Marketing works best when it doesn’t feel like marketing.” – David Perrel

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley


“The best place to hide a dead body is the second page of Google Search.” – Anonymous

“Google only loves you when everyone else loves you first.” — Wendy Piersall

On The Future

“You’ve got to spend time exploring technology. Things like voice are already scaling. If you haven’t got a capability around them, it might be too late.” – Nick Law

Wait, Don’t Go!

Want more quick-hitting marketing and brand insights to move your mission forward? Read this one about the power of an agency perspective or learn why you shouldn’t dismiss new social platforms. We also send a bi-weekly newsletter with big ideas on leading industry topics. The best part? We respect your inbox.

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Jonah Malin

Jonah Malin is a creative marketing professional, crafting story-driven content to execute a diverse range of digital, print, and social deliverables.

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