Has a line of copy ever left you breathless?
For example, whenever I see “Got Milk?” I have a tangible reaction. I can visualize my childhood bedroom, walls covered with hundreds of athletes sporting milk mustaches. Feel my fingers delicately ripping the advertisements out of Sports Illustrated and taping them into a mosaic.
This is the sheer power––and magic––of a well-written tagline. While brands place considerable focus on their name, logo, and creative, a tagline shouldn’t be overlooked. It carries as much history, recognition, and weight as anything else.
That’s why we’ve curated nineteen of our favorite taglines for you to study, dissect, and scribble in your journal for inspiration. Then, we’ll breakdown what makes these standout and offer some ways you can write a better tagline for your brand.
Okay, so you’ve read the nineteen taglines above. You can feel the inspiration oozing out of your fingertips like honey. Before pounding your fists against a keyboard hoping to strike gold with your brand’s tagline, you need to understand what makes iconic one’s so…iconic.
Lucky for you, we’ve broken it down:
Sounds incredibly challenging, right? Yeah, we know.
That’s why we employ a swarm of strategists, copywriters, and marketers, combine it with months of research, a pretty presentation, and a dash of pixie dust to craft a tagline your audience will remember. Let us help you.