Beyond Definition is honored to be acknowledged by the Baltimore Chapter of the American Marketing Association (AMA) with two awards, presented at the 35th annual MX Awards for excellence in marketing and design.
The 2nd Runner-up Campaign of the Year Award is one of the MX Awards most coveted honors, voted on by a panel of judges that reviews work submitted into all awards categories. Beyond Definition is honored to receive this top award for its work with the Smithsonian Arts and Industries Building. With a plan to reopen the building for The Future Project exhibit, the Smithsonian needed a flexible brand identity with a dual-purpose logo that served the needs of both fundraising and promoting The Future Project’s mission. With their creative and strategic thinking, Beyond Definition delivered a brand identity for the Smithsonian Arts + Industries Building that helps to instill its former glory back into the awe-inspiring brand.
Beyond Definition was also honored with the 2020 MX Award for Best Video Marketing Campaign of the Year for the agency’s 395 Express Lanes video campaign for client Transurban. In 2019, Transurban tapped Beyond Definition to provide campaign and creative strategy to launch the coming 395 Express Lanes. With a driving message of “Why worry? Drive happy,” Beyond Definition created a video series as a part of the larger campaign that worked to generate awareness, educate, and persuade drivers to choose the 395 Express Lanes when they opened in November 2019. Visit the Express Lanes website to view the 395 Express Lanes video series.
“The MX Awards are always an exciting time, bringing together some of the leading minds in marketing to celebrate creative projects in our industry. We are proud to be recognized by the American Marketing Association for our work with Transurban and the Smithsonian. Both of these campaigns presented our team with unique challenges, and we were confident in the quality and execution of the final work. Congratulations to all of the MX Awards winners!” – Debbie Bates-Schrott, CEO and Founder of Beyond Definition (formerly Bates Creative)
Beyond Definition is honored to be recognized by the 35th annual MX Awards, displaying the agency’s expansion to provide marketing and communications services for clients. For a full list of the categories and winners of the 2020 MX Awards, please click here. You can also watch Beyond Definition’s acceptance speech on the MX Award Winners homepage.