Beyond Definition will host members from the international nonprofit association, Women in Research (WIRe) for a networking and speaker event titled, “Research Technology: Adding Value to Insights.”
Attendees will find out how to power their marketing strategies through research technology, using AI, VR, and other methods. The event is free and takes place on Wednesday, October 16th from 6:30-8:30pm at Beyond Definition’s creative space in Silver Spring, Maryland.
“It is so exciting to bring WIRe to the DC/Baltimore area,” said WIRe’s Event Lead, Joy Levin. “One of the principles of this wonderful organization is to create a community and that is just what this event is intended to do. There are many exciting changes in the market research industry, and more to come on the horizon.”
Levin continued, “We’ll be sharing information on the latest trends and how to leverage technology tools, so that market researchers can maximize project insights. Marketers and agencies will also learn how the usage of these tools can inform the development of marketing campaigns and programs that best meet target audience needs. A big shout out to Beyond Definition for hosting, and to our other wonderful sponsors, Lucid and Quadrant Strategies!”
As a proud WBENC and WOSB-certified woman-owned business, Beyond Definition welcomes this partnership with WIRe to reinforce our collective passion for more opportunities for women in the research industry. As an agency, we focus heavily on research for our clients as we begin any new relationship with an in-depth diagnostic and discovery process designed to dive deeper, uncover truths, and provide actionable insights.
“As a proud WBENC and WOSB-certified woman-owned business, Beyond Definition welcomes this partnership with WIRe to reinforce our collective passion for more opportunities for women in the research industry.”
Mark DeVito, President of Beyond Definition.
“Research is more exciting today than it’s ever been and the approach is always changing. We’re excited to host this event right here in the DC area where the professional culture continues to put research first when developing communication strategies,” said Mark DeVito, President of Beyond Definition.
Women in Research (WIRe) is a global nonprofit with events that are hosted quarterly in cities around the world. WIRe events facilitate networking, leadership, entrepreneurship and other career development goals. WIRe’s goal is to develop and accelerate what we want more of – more women as CEO’s or in senior management positions, more women starting their own research firms, more women choosing research as a career path, more knowledge around how to get to that next level of your career: be it a raise, promotion or entrepreneurial venture.
To register for the event, visit bit.ly/2maud4M.