Beyond Definition Transitions Fifth Annual Merry Mail Social into Virtual Event

Beyond Definition is set to host the agency’s fifth annual, and first-ever virtual, Merry Mail Social. Growing in numbers and participation each year, the Merry Mail Social represents Beyond Definition’s flagship philanthropic communal event –– The American Marketing Association Baltimore Chapter named the event the best Event Marketing Campaign in 2017 during its Marketing Excellence Awards. Since its inception in 2016, nearly 260 members of the DC community have joined together to craft holiday cards to three deserving organizations, spreading cheer during the giving season.

To relive the magic, take a look back at last year’s event.

This year, the event is going to look a little different and recipients of the Merry Mail Social need your support now more than ever. Join Beyond Definition virtually all November long and craft one-of-a-kind holiday cards that spread joy to our military (Operation Gratitude), children (Cards for Hospitalized Kids), and the elderly (Sunrise Senior Living) from the comfort and safety of your home. It’s an easy and creative way to brighten someone’s day. Request a card-crafting kit to be sent to your home, or download a digital kit to print at home –– it’s never been easier to craft a card and send a smile!

Here’s how to participate in this year’s virtual Merry Mail Social:

  1. Request a card-crafting kit to be mailed to you OR download our digital kits to print at home. Our mailed card-crafting kits include special promotions from our sponsors! 
  2. Pick an organization to receive your handcrafted holiday cards (Cards for Hospitalized Kids, Operation Gratitude, or Sunrise Senior Living). Create your cards with them in mind.
  3. Craft your cards at home and pay special attention to our card-crafting guidelines for each organization on our website.
  4. Share your creations! Post a picture on social media and tag #MerryMailSocial for a chance to win a $50 Visa Gift Card – it’s our way of saying thanks for participating this year!
  5. Mail your holiday card(s) to the organization of your choice at the address on our website.

Repeat as often as you’d like— the more, the merrier! The deadline to mail cards is December 7th.

To learn more about Merry Mail, visit

Beyond Definition's headshot

Beyond Definition

Beyond Definition is a strategy and creative agency serving mission-driven organizations. For 16 years, Beyond Definition has offered design, branding, digital, marketing, and print expertise to clients in the association, foundation, and nonprofit sectors.

Are you ready to go beyond?Let's get started.

Contact Us