Beyond Definition Wins Best Rebrand Campaign of the Year at MX Awards

Beyond Definition is honored to be acknowledged by the Baltimore Chapter of the American Marketing Association (AMA) with the Best Rebrand Campaign of the Year, presented at the 36th annual MX Awards for excellence in marketing and design.

About the winning entry

Established in 1990, the Organization for International Investment (OFII) has been well-respected for its representation of its member companies and the jobs they help create through international investment in America. Its members represent some of the largest global brands with locations in the United States. With a growing and diverse membership base working toward a united mission, OFII needed a new brand identity to lead its organization into the future.

OFII selected Beyond Definition as its partner to evolve its brand to better reflect the organization’s global audience and mission. Led by a robust research process, a new organization name, brand strategy, visual identity, launch roadmap, and engagement campaign were developed. We worked with a wide range of passionate stakeholders to develop a brand they could unite behind, starting with a new name for the organization that created more clarity and opportunities for advocacy and messaging: the Global Business Alliance. We created a modern visual identity that referenced their past and told a powerful new story about the movement of international companies coming together to invest in America and create a positive impact here.

To mark its 30th anniversary in 2020, the Organization for International Investment, OFII officially became the Global Business Alliance (GBA), better representing the American companies with global heritage that make up the organization’s membership. The new logo reflects a proactive and impactful identity, uniting to form a star shape.


“We are honored to be recognized for our work with the Global Business Alliance and thrilled to deliver award-winning brand, strategy, and creative for our clients,” said Debbie Bates-Schrott, CEO and Founder of Beyond Definition.

Bates-Schrott continued, “The MX Awards is an exciting time of the year for us and it was even more special because we were able to get most of the team together in person to celebrate.”

Beyond Definition is honored to be recognized by the 36th annual MX Awards. For a full list of the categories and winners of the 2021 MX Awards, please click here.

Jonah Malin's headshot

Jonah Malin

Jonah Malin is a creative marketing professional, crafting story-driven content to execute a diverse range of digital, print, and social deliverables.

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