Building an Adaptable Brand: Wednesday, May 5

Have you ever wondered why your brand’s message doesn’t resonate with your audience, even though you did everything by the book?

In this episode of Going Beyond Mike McGurk, Senior Corporate Relations Associate for Transurban and the Express Lanes, breaks down the importance of building an adaptable brand.

Watch this webinar for an honest conversation about building up post-pandemic momentum with evergreen content, messaging, and brand positioning, including how Transurban is strategically shifting the perception around its brand.

Register for the webinar and join us for this conversation on Wednesday, May 5, at 9 AM EST.

Going Beyond is a virtual series that creates a touchpoint between brands and audiences, offering an honest and vulnerable look into our marketing and communications world that acknowledges the challenges and failures different industries are facing.

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Beyond Definition

Beyond Definition is a strategy and creative agency serving mission-driven organizations. For 16 years, Beyond Definition has offered design, branding, digital, marketing, and print expertise to clients in the association, foundation, and nonprofit sectors.

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