Insight

How to Captivate Your Audience in 5.59 Seconds

5.59 seconds.

This is how much time you’ve got to grab someone’s attention on your website.

5.59 seconds is when the split-second fight or flight decision kicks in.

5.59 seconds is the difference between a sale, subscription, donation, and…nothing.

Guess what? 80% of websites lose their visitors in 5.59 seconds.

Why? Because you can’t make people stay without persuasion. Sure, you can throw hundreds of dollars at Facebook ads and test every growth hacking course on the market. But words, design, and strategy are what get users to stay for more than 5.59 seconds. 

Words that provoke a reaction.
Design that makes people look twice.
Strategy that motivates the reader to act.

So, what’s the moral of the story? You need to start thinking beyond 5.59 seconds. 

If you want a website readers will be checking and re-checking because it’s that freaking good, reach out to our team. We’re happy to bump your averages up. 

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Jonah Malin

Jonah Malin is a creative marketing professional, crafting story-driven content to execute a diverse range of digital, print, and social deliverables.

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