How to Conquer the Lion’s Den of Digital Innovation with Mobile Apps

Insight

by Danielle Moore, 7.10.2019

Tackling mobile apps for the first time can feel like being thrown into the lion’s den of digital innovation. At the same time, mobile apps allow your organization to think differently about how and where it can connect with its audience.

Nielsen did a digital deep dive and learned that 90% of a consumer’s mobile time is spent in apps. So where to begin? The flexibility of mobile app platforms allows brands to take a bite of transformative technology while leading with their respective missions. From sweeping panoramas, interactive maps and relevant content, here’s how you can bring your nonprofit’s marketing strategy into the immersive mobile space from discovery to “download.”

Pillars of Successful Digital Innovation

Innovation requires a diversity in thinking. In an article by CMO.com, we learn that while the mobile world is maturing, there are three pillars of successful innovation that withstand any degree of digital disruption:

  • Imagination What inspiring creative concept are you working on to boost your brand?
  • Science How are you leveraging technology to bring your initiative to life?
  • Timing How is your brand balancing technology with unmet human needs?

Three pillars of successful innovation

  • Imagination
  • Science
  • Timing

The mobile revolution continues to evolve as digital technologies seamlessly integrate with our day-to-day lives. In a study conducted by Deloitte, the majority of participants stated that they check their phones within five minutes of waking up each morning. From the time we wake up until we go to sleep at night, the average user checks their phone 85 times per day because 92% of people consider their smartphones to be their primary device. But even with this “always on” connectivity that users have with their mobile devices, only 20% of brands stated that they have a well-defined mobile strategy.

While word of PWAs first emerged in 2013, the technology has been maturing to what Adobe refers to as the next standard for web development. We did a full deep dive on PWAs in a previous blog post, but let’s check out a 10-step overview of what PWAs offer:

  1. Progressive
    Works for every user and every browser
  2. Responsive
    Fits any form factor (mobile, tablet, desktop, whatever is next)
  3. Connectivity Independent
    Enhanced with service workers to work offline
  4. App Like
    App-shell model provides app-style navigation and interaction
  5. Fresh
    Always up to date thanks to use of service workers
  6. Safe
    Served via HTTPS to prevent snooping and tampering
  7. Discoverable
    Identifiable as “applications” thanks to W3C manifests and service worker scope
  8. Re-engageable
    Uses features like push notifications
  9. Installable
    Allows users to “keep” apps on their home screen with no hassle of the App store or Google Play Store
  10. Linkable
    Easy to share via URL and does not require complex installation

the average user checks their phone 85 times per day

-a recent Deloitte study

Danielle Moore

Danielle Moore

When it comes to the sphere of communications, Danielle simply loves the art of content creation—advertising, journalism, marketing, you name it. As content strategist and copywriter, Danielle is passionate about sharing messages that drive a branded impact.

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