Tackling mobile apps for the first time can feel like being thrown into the lion’s den of digital innovation. At the same time, mobile apps allow your organization to think differently about how and where it can connect with its audience.
Nielsen did a digital deep dive and learned that 90% of a consumer’s mobile time is spent in apps. So where to begin? The flexibility of mobile app platforms allows brands to take a bite of transformative technology while leading with their respective missions. From sweeping panoramas, interactive maps and relevant content, here’s how you can bring your nonprofit’s marketing strategy into the immersive mobile space from discovery to “download.”
Innovation requires a diversity in thinking. In an article by CMO.com, we learn that while the mobile world is maturing, there are three pillars of successful innovation that withstand any degree of digital disruption:
Three pillars of successful innovation
The mobile revolution continues to evolve as digital technologies seamlessly integrate with our day-to-day lives. In a study conducted by Deloitte, the majority of participants stated that they check their phones within five minutes of waking up each morning. From the time we wake up until we go to sleep at night, the average user checks their phone 85 times per day because 92% of people consider their smartphones to be their primary device. But even with this “always on” connectivity that users have with their mobile devices, only 20% of brands stated that they have a well-defined mobile strategy.
While word of PWAs first emerged in 2013, the technology has been maturing to what Adobe refers to as the next standard for web development. We did a full deep dive on PWAs in a previous blog post, but let’s check out a 10-step overview of what PWAs offer:
the average user checks their phone 85 times per day
-a recent Deloitte study