How do you bring attention to your mission without a movement behind you?
The Global Fund to End Modern Slavery (GFEMS) exists to make modern slavery economically unprofitable by tackling the systems that perpetuate it. Discussing such a difficult topic can be challenging. Raising awareness for it is even harder. With a long-term approach to its communications strategy and a deep tactical understanding of how to execute its mission, GFEMS has gained buy-in from governments and the public sector—all without a movement supporting them.
Sabrina Thulander, communications and media specialist, joins Going Beyond to discuss GFEMS communications strategy, how to bring global attention to your mission, and what it means to communicate on such a tough issue.
Going Beyond is a personable, timely, informative, and (sometimes) funny episodic live stream that will peel back the curtain for our audience to learn about what brands are doing to stay ahead of the curve, from the inside out. Through this series, we will explore the challenges, opportunities, ideas, and innovations driving our industry forward in 2020 and beyond alongside passionate brand leaders in technology, higher education, healthcare, non-profits, and a variety of different industries.