If you ended up here, it must mean that your organization is like the many others right now trudging through the struggling (but still hanging on!) print magazine industry. You’re probably wondering whether it’s the right time to make the shift to digital, or are generally skeptical about introducing a new platform to your audience. But if you read my previous post about the state of the publication industry back in September, you’ll remember two key points that ring true in our current recession:
It’s no secret that making this transition or expansion to a digital magazine is an investment — any worthy cause typically is. In order to invest confidently, it’d probably be helpful to know that there are ample opportunities to quickly and effectively monetize a digital platform. If you’re still on the fence, we’ve compiled a short list of some of the best ways digital magazines can make placements more appealing to advertisers and readers:
There are plenty of other reasons why digital is the way this industry is headed, but hopefully these seemingly simple, yet impactful observations help you decide that digital will be the difference for your publication. (And help you put your money where your mouth is when you make this recommendation!)
If you’re looking to make the shift to a digital magazine, but don’t know where to start, we’re here to help. Connect with us.