COVID-19 has turned our world upside down, but this doesn’t mean your organization should lose audience engagement – this is an opportunity to connect with them through a new medium. We’ve seen some of our favorite musicians and entertainers offer virtual concerts, fitness studios live-stream classes, aquariums and zoos showing live footage of animals and other creatures virtually – all great ways to connect with audiences and provide entertainment during this time. There’s a great opportunity here for organizations to leverage Facebook Live to make a lasting impression on their audiences.
Facebook Live is a tool we’re recommending for your organization to communicate updates to your audience, replace in-person large-scale events, and deliver thoughtful insights, or answer questions to a number of people at the same time.
Facebook Live is a feature that broadcasts in real-time a video to Facebook by using your camera on a computer or mobile device. Facebook Live gives every brand the opportunity to become broadcasters and update your Facebook audiences during events and moments of significance.
While there are other alternatives to Facebook Live, including Instagram Live, Twitter Live, Periscope, among others, we find Facebook Live to be the best fit since it’s well-known, reaches most audiences, has a proven track record to boost reach and exposure – it’s our most recommended platform for live video. However, if your audience is more active on Instagram, we recommend that as well and most of the instructions are the same since Instagram is owned by Facebook.
The great thing about Facebook Live events is that once the live broadcast starts, it will automatically notify your followers that you have gone live. However, it’s important to capitalize on this opportunity to address a large audience at one time.
Here are some ideas on how to promote your Facebook Live event in advance and during the event to encourage people to tune in:
Remember, while we practice physical distancing, there’s no reason to be socially distant – it’s now more important than ever before to continue to speak with your audiences and find tools to achieve this. We can still be connected in our new normal of a remote world.
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As COVID-19 pushes teams into remote, virtual workspaces, our “Staying Connected During COVID-19” series is here to help. Let’s commit to keeping ourselves, our families, and our communities safe, one step at a time. Follow us for tips on how we can further your mission together.