Insight

The Art & Science of Naming: From Products to Your Organization

What: Webinar with Association TRENDS
Who: Our finest branding experts, Alex Blair and Stuart Granger
When: Wednesday, October 13th, 2:00 PM ET
Title: The Art & Science of Naming: From Products to Your Organization

On October 13th, Beyond Definition will join Association TRENDS for a webinar covering the art and science of naming. Alex Blair, Director of Strategy, and Stuart Granger, Senior Creative Strategist, are going to peel back the curtain on the naming process, explaining why maintaining brand consistency through everything––from product names to your organization––is critical to your brand’s longevity, memorability, and communications.

Viewers will walk away with…

  • A detailed look at the naming process. There’s far more involved than brainstorming with decision makers.
  • Finding the right balance between art and science when naming events, products, and sub-brands.
  • Why an association rename might be necessary and how it can shift perceptions about your brand.
  • Proven research behind why certain names are memorable, and how to replicate their success within your own organizational naming.
  • Tips for receiving buy-in from your stakeholders.

As an agency that has successfully completed the naming process for many associations, we have unique insight into the common challenges, methodology, and risks that come with naming.

“Finding the right name is like finding a needle in a stack of needles. This session helps you take the guesswork out of the process to find a name that will inspire — and just as importantly, work.” – Alex Blair, Director of Strategy

For associations interested in a brand refresh, looking to name a new product, or struggling to brand an event, this webinar will give you insight into how the naming process works and what your next steps should be.

Register here.

Jonah Malin's headshot

Jonah Malin

Jonah Malin is a creative marketing professional, crafting story-driven content to execute a diverse range of digital, print, and social deliverables.

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