What It Means To Make The Inc. 5000 List

I didn’t start this agency for awards.

I don’t have an exact revenue number in mind to make lists.

Beyond Definition is, and always has been, about people. Our team, who works tirelessly to exceed expectations. Our clients, who trust us to move their mission forward, solve problems, and build a brighter future for their organization. Our marvelous community in Silver Spring and beyond. Of subscribers, followers, fellow agencies, and interactions.

Inc. 5000 is the cherry on top. A proof point that our people first approach…is working.

That said, I’m incredibly honored and proud to be named to the Inc. 5000 list. Together, our companies generated $248.0 billion in total revenue and 2,563,592 jobs in the face of complex, rapidly evolving challenges. Allow me to iterate on that last sentiment for a moment.

The nature of “good business” changed. I could no longer collect leads at in-person events and conferences. My team went home and spread our office across the country. Sales, marketing, branding, thought leadership –– it’s all different now.

And yet, WE MADE THE LIST. It’s a testament to our resilience and adaptability. A stamp of approval on our client success formula 18 years in the making.

Thank you to everyone who played a small part in this achievement. To those we haven’t met yet, the proof is in the people. Ask our team about the late nights, love for what we do, and bold vision for the future. Ask our clients about results. How we go beyond what they thought was possible.

So, what does it mean for a small agency like ours to make the list? Everything. 

– Debbie Bates-Schrott, Founder & CEO, Beyond Definition

Debbie Bates-Schrott's headshot

Debbie Bates-Schrott

Debbie Bates-Schrott, Founder and CEO of Beyond Definition, has 25+ years of experience in branding, print and digital and marketing strategies. Her visionary perspective on cutting edge brand experience initiatives positions the Beyond Definition team as growing thought leaders in the media landscape.

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